Uses are evolving, and with them the digital marketing standards. For more than two decades, brands have been competing in ingenuity to appear in good position on Google. From now on, they must also count with a new layer of conversational research embodied by Chatgpt, Perplexity or Claude. This rocking gives birth to a new strategic field, The Generative Engine Optimization (GEO).
The principle is to understand how language models have a brand, what content they select and what sources of information influence their answers. The SEO worked the indexing engines, the GEO tries to tame generative engines. It is on this promise that was based Peec aiyoung German startup created in 2025 in Berlin.
In a context where A consumer tier declare to use AI assistants to at least half of their research On the Internet, the need for a new marketing approach becomes urgent. Companies must adapt to a world where people ask Chatgpt or Perplexity which car to buy or where to go on vacation, while searches on Google decrease.
The solution proposed by the founding team is based on a Analytics platform dedicated to IA research. It measures the visibility of a brand in the responses generated, to compare its presence to that of its competitors, to follow the mentions and to identify the key sources of influence. For marketing teams, this represents an unprecedented dashboard to manage their strategy in these new research environments.
Beyond the background trends, the traction of peec ai impresses. Launched only four months ago, the company already claims 650,000 euros in recurring annual incomewith weekly growth of 80,000 euros. Figures that convinced investors to accelerate.
Peec a just completed total funding of 7 million eurosdistributed among a tour pre-seed of 1.8 million euros in April 2025 and a tour seed of 5.2 million euros a few weeks laterled by 20VC. Among the other participants are Antler, Foreword VC, Identity.VC, Combination VC and S20.
The company was founded in 2025 has Berlin by Marius Meinersformer e-sport professional who has become a software engineer, Tobias Siwonaserial entrepreneur in AI, and Daniel Draboex-jurist converted into the Legaltech.
