At a time when more than 120,000 new titles are put online every day on streaming platforms, how to capture the attention of listeners in a musical ocean that has become opaque and saturated? For artists and labels, the battle of visibility is now played in the field of algorithms. Faced with this challenge, Base for music wants to reinvent musical marketing from Fan engagement data.
Founded by Maxence Bazinformer producer and entrepreneur in music tech, the startup has established itself with independent artists by offering a tool that transforms advertising campaigns into measurable acquisition levers. Where advertising budgets are often dispersed between Facebook Ads, Tiktok, Google or DSP without unified reading, Base for Music offers a centralized platform that allows to follow the behavior of fans (streams, interactions, preferences)and cross them with marketing actions carried out. Result, a capacity to precisely assess the effectiveness of campaigns on the algorithmic performance of titles.
“” Digital Marketing is essential in Today’s Market Landscape, but it remains a black box in terms of king. With our data-driver Technology, we’re moving it into a new era, Allowing Industry Professionals to Steer their Growth Through The Fan-Artist Relationship »Explain Maxence Bazin, CEO of Basic For Music with Digital Music News. It is no longer simply a question of clicking or accumulating views, but Build an active, qualified audience, and capable of influencing recommendation algorithms.
Timing is strategic with a musical industry that is going through a period of profound change, the share of streaming income has exceeded 70 % in mature markets, but profitability remains concentrated on a minority of artists. In this context, the data control becomes a major competitive advantagehitherto captured mainly by the platforms themselves. Spotify, Apple Music or YouTube hold data, but artists and labels often have access only to limited dashboards, without the possibility of directly connecting their marketing to their performance.
Base for Music offers alternative reading with its tool which not only allows you to control the countryside but also identify actions with an impact on algorithmic playlists. This approach has attracted labels like BECAUSE MUSIC,, Roche Musicdistributors like Idolas well as partners like Groover Or imusician. All share the same need, that of Better understand, predict and activate an artist’s growth in an environment dominated by weak signals.
If several tools share a logic of acquisition or analysis (linkfire, Bandsintown, feature.fm), few go so far in the correlation between campaign and effective visibility. Where other solutions remain centered on clicks or intelligent links, Base for Music aims to become The analytical interface between fanbase and marketing strategyat the service of self -employed as well as professionals.
Base for music has just raised 1.5 million euros with the Belgian Fund Leansquarespecializing in music technologies, as well as several strategic investors, in particular Tristan ToulemondeEurope sales director at Spotify, and Gilles Moncabeigco -founder of teams. This lifting will accelerate the commercial development of the startup, enter new European markets and enrich its analytical capacities.
