La Scale-Up française Fairly madespecialized in traceability and environmental impact of fashion, announces a fundraising of funds 15 million euros. This tour of the table is led by BNP Paribas Solar Impulse Venture Fundwith the participation of Get Fund,, ETF Partners And Frenchfounders.
A pressure sector
The fashion industry faces a structural transformation. Between increasing regulatory requirements, injunction to sobriety and consumer pressure, brands must demonstrate their environmental and social impact at each stage of production. However, few of them now have suitable tools to document and pilot this mutation.
A technological response to the challenge of traceability
Fairly Made has designed a SaaS platform allowing the brands of Draw the entire supply chain and measure the environmental and social impact of their products. This infrastructure is based on additional modules, including a Product digital passport and a eco -designto structure information, make it exploitable and communicable on a large scale.
By giving access to precise data on the origin of materials, manufacturing processes, carbon, social or water impacts, Fairly Made supports brands in their compliance, while promoting a dialogue of trust with consumers.
“Developing a robust platform allows us to equip the industry with the tools necessary to lead a deep transformation, both regulatory, environmental and economic. »»
– Laure Betsch, co -founder of Fairly Made
A strategic repositioning to Tech
Initially designed as a sustainable sourcing consulting company, Fairly Made now operates as a Pure Technological Player. This evolution is accompanied by a strengthening of the teams produced, data and impact, and a desire forindustrialize its solutions internationally.
Already used by more than 100 brands (Versace, LVMH, Paul Smith, SMCP, BA & SH, Courrèges, etc.), the solution made it possible to generate 100 million digital passports in six years. The opening of an office at Milan In 2023 marked the start of a broader European deployment.
A fundraising to strengthen the platform and accelerate the expansion
THE 15 million euros Raised will strengthen the technological team, accelerate the development of the SaaS platform and intensify the international presence of Fairly Made. The objective is clear: to become European technological standard sustainable fashion.
An ambition: structure the industry around reliable standards
Founded in 2018 by Laure Betsch And Camille Le GalFairly Made intends to impose a new standard of transparency in a still largely opaque sector. Since 2021, the company has been equipped with Mission business status. She uses today 80 peopleand is positioned as a central lever to align economic performance, regulatory compliance and environmental commitment.
