Evaneos opens a new chapter in its history with the launch of a Saa subsidiary dedicated to local travel agencies. The company, known for having structured a pan -European market place in the tailor -made travel sector, thus begins a major diversification of its activity. This turning point is embodied in a series of technological tools developed for and with the players in the field, supported on a double foundation: the acquisition of Odys, Travel Software and the integration of its own payment solution, PayTravel.
Tl; Dr – Evaneos pivots to the SaaS to equip local travel agencies
👥 For whom is it important?
- For local travel agencies looking for an all-in-one tool
- For the actors of the Traveltech observing the emergence of integrated vertical models
- For B2B investors and partners interested in the evolution of marketplaces towards software consequences
- For SaaS competitors (Tourplan, Lemax, Travefy) watching the entrance to a new European player
💡 Why is it strategic?
- Evaneos transforms its internal assets into external distributable products
- The Group Combined Acquisition (ODYS), House solution (Payravel) and ten years of R&D
- This pivot diversifies its income beyond the commissions by reservation
- The suite targets an often overlooked segment: small local international agencies
🔧 What it changes concretely
- Creation of a SaaS subsidiary led by Alexia Lafitu, co -founder of Odys
- Progressive deployment between 2025 (technical redesign) and 2026 (full launch)
- Integration of a secure multidise payment module (PayTravel)
- Access to a 360 ° sequence thought by professionals on the ground, for land agencies
The ambition is to offer a complete, modular, designed software infrastructure designed to support the daily activity of independent local agencies around the world. “We don’t just want to create a good tool, but fully benefit the Odys X Evaneos Tech combined expertise agencies,” said management. This change of model is part of a context of increasing professionalization in the sector, where specialized vertical solutions gain relevance to generic consequences.
The project is involved in a still largely fragmented market. If the major agencies have sectoral ERPs such as Tourplan, Lemax or Orchestra, the majority of independent structures, in Africa, Southeast Asia, Latin America or Eastern Europe, operate with heterogeneous tools: office automation, billing on spreadsheet, unsecured payments. Few actors cover the entire value chain in a single interface.
Odys, software developed by Alexia Lafitau and Maïlys Doë de Maincville, responds precisely to this request. It incorporates the main bricks necessary for travel agents: CRM, reservations management, accounting, suppliers monitoring, operational management. This base will be reinforced in 2025, then combined with Paytravel, the payment solution designed by Evaneos to secure international transactions. The latter neutralizes exchange effects, providing a concrete response to monetary fluctuations, recurring problem for local agencies working with foreign customers.
The roadmap provides a two -step deployment, first the technical consolidation of the existing modules, then the launch of a complete software suite in 2026, backed by certain components of the Travel Suite internal Evaneos. At the head of the project, Alexia Lafitau, now director of the new entity, with Olivier Madre, CTO of the group, in charge of technological coordination.
With this project, Evaneos is positioned against several established actors. In France, publishers like Wiigo.travel or Gestour partially send the segment, while in Europe, Tourplan or Lemax remain large account oriented. In the United States, Travefy and Sion aim for independent agents, with modular approaches focused on the route or commission management. The promise of Evaneos is based on wider functional coverage, a fine understanding of the field, and direct access to an already existing network of agencies.
A model that evolves with market cycles
Founded in 2009 by Éric La Bonnardière and Yvan Wibaux, Evaneos has become one of the European pioneers of disintermediated travel. By connecting travelers with more than 1,000 local agencies in nearly 200 destinations, the platform gradually imposed itself as an alternative to conventional tour operators. The model is based on a commission taken from sales by agencies, a system that promotes tariff competitiveness and personalization.
In 2018, the company raised 70 million euros from Partner,, Level Equity And Capital quadrilleas well as its historic investors Xange,, Serena Capital And Bpifrance. This funding aimed to strengthen its international presence and accelerate its technological investments.
The 2020 health crisis, however, marked a brutal stop. The company, then strong of 220 employees, had to reorganize and implement a social plan affecting approximately 20 % of its workforce. In this period of great uncertainty, Evaneos refocused its efforts on Europe and France, with an offer adapted to new expectations of travelers, more sensitive to proximity, authenticity and the impact of their movements.
By choosing today to open its technology to the ecosystem of local agencies, Evaneos does not deny its initial model, but extends it. From intermediation platform, it also becomes an infrastructure supplier, a progressive transformation, anchored in the experience acquired, and which could foreshadow a wider movement within vertical marketplaces in search of recurring levers.
