At a time when internal communication and the digitalization of commercial exchanges have become key performance issues, Edenred France has relied on the email signature solution Letsignit For unify its communications and support the efficiency of its 500 salespeople.
The first digital business services platform for employee benefits, professional mobility and inter-company payments, Edenred France uses Letsignit to harmonize its brand, strengthen its corporate culture and make each email a useful and engaging point of contact, internally and with its customers.
More coherent communication, serving corporate culture.
With 1,200 employees, more than 10 million users and more than 400,000 partner merchants, Edenred France has chosen Letsignit to homogenize email signatures of its employees and disseminate consistent internal messages.
Result : a unified brand identity and daily communication that reinforces the feeling of belonging.
“Thanks to Letsignit, Edenred France is strengthening its corporate culture and equipping its sales force with an integrated communication system. Unified signatures, personalized banners, simplified appointment scheduling and automatic integration of vCards: each email sent becomes an engaging point of contact.” Carine Afro, Employer Brand & Internal Communication Director at Edenred France
To support this approach, Letsignit offers Edenred France centralized and granular management of email signatures, allowing messages to be adapted by entity, team, business or market.
The communications and marketing teams thus manage the content in complete autonomy, guaranteeing the consistency of the brand while maintaining the flexibility necessary for targeted and relevant communications.
A lever for daily commercial efficiency.
Edenred France’s 500 salespeople now use Letsignit as a real sales tool.
Each email banner can be adapted by market or customer, transforming each exchange into a targeted promotional opportunity.
Built-in features (such as appointment booking widgets, polls or vCard) facilitate contact and monitoring, while strengthening proximity with customers.
A plug & play solution, adopted without friction.
Beyond the value provided in terms of communication and commercial performance, Letsignit has established itself at Edenred France as a solution that is simple to deploy and manage.
The deployment, centralized and transparent for employees, requires no action on their part and guarantees signatures that are always up to date. This ease of use was part of fluid change management internally, and therefore encouraged rapid adoption within the teams.
Data for performance.
Thanks to the Letsignit analytics dashboardEdenred France can monitor the performance of its campaigns in real time (click-through rate, engagement, interactions), adjust its messages and measure the concrete impact of its communications, both internal and external.
This data-driven management allows the company to maximize the reach of its messages while optimizing the efficiency of its sales teams.
Make each email a point of contact with high added value.
By relying on Letsignit, Edenred France has transformed email into a real point of contact with high added value, serving the brand, teams and commercial performance.
Communication managed centrally, adopted without friction by employees and measured by data, which makes it possible to align brand consistency, commitment and business efficiency on a daily basis.
To find out more 👉 Success Story: Edenred x Letsignit
About Edenred France
Edenred is the first digital business services platform for employee benefits, professional mobility and inter-company payments. With more than 10 million users and more than 400,000 partner merchants, Edenred France was voted Customer Service of the Year for the 10th consecutive time.
About Letsignit
Letsignit is a French SaaS solution specialized in the centralized management of email signatures and communication via integrated banners.
The platform allows companies to transform each email into a lever for communication, engagement and commercial performance, thanks to intuitive marketing and IT integrations.
