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Buying online clothes may not be an easy task, despite the increasingly sharp staging offered by ecommerce sites in order to ensure customer satisfaction, and avoid a cost associated with the slightest return. It is precisely this problem that Veesual wants to solve. Founded at the beginning of 2020 by Maxime Patte (Centrale) and Damien Meurisse (Epitech), this startup quickly established itself as a promising player in e-commerce innovation. From its beginnings, the startup incubated within one of the Agoranov reference incubators, and was spotted by the Techstars accelerator in Montreal. The startup has since raised more than 7 million euros to ensure its development.
Increased purchasing experience thanks to AI
Veesual is betting on Deep Learning to transform online fitting. Its flagship product, Mix & Match Styling Experience, allows buyers to compose interactive outfits by selecting different clothes on models with various morphologies. And this is only the beginning: a new feature will allow you to try the clothes directly on yourself thanks to a simple photo. “The increased customer experience will become the market standard,” says Maxime Patte, CEO and co -founder of Veesual.
Switch Model and Multi-Sizing: the response to e-commerce challenges
More than half of consumers return their online purchases due to size or cutting problems. To respond to this frustration, Veesual has developed Switch Model and Multi-Sizing, two innovative solutions that considerably improve the customer experience.
With Switch Model, buyers can see a garment worn by a model whose morphology looks like them. This change breaks the unique model imposed by traditional e-commerce by offering a more realistic visualization of the clothes from different angles.
Multi-Sizing goes even further by displaying a garment in three different sizes: the recommended size, a size below and a size above. Currently tested on Eileen Fisher’s product pages, this technology must be deployed on a larger scale in 2025. Thanks to its image generation engine, the solution instantly adjusts the cut and the fall of the garment according to the selected size.
A concrete impact on e-commerce performance
The results are final. The Mix & Match experience increased the conversion rate by 135 % and increase the average basket by 11 %. The time spent on the product pages has multiplied by 2.3 thanks to Veesual technologies. For Blair Silverman, VP e-commerce at Eileen Fisher, “integrate these tools strengthens our commitment to inclusiveness. Customers can now view articles on various morphologies directly on the produced pages, which improves their confidence during the purchase ”.
For its part, the American lingerie brand loves Me also joined Veesual technology in The Dressing Room, a virtual fitting room that allows customers to see sets on models with various morphologies. This innovation boosted e-commerce conversion by 20 % and the average basket by 18 %, while increasing the time spent on the pages produced by 2.3 times. “We have observed a 14 % increase in the conversion rate on the produced pages and an increase of 48 % compared to visits on category pages,” explains Ranjan Roy, VP Strategy at Adore Me.
The same and love me: brands that bet on Veesual
In France, the brand of the same at the same time is based on Veesual to enrich the online purchasing experience of parents. Thanks to Mix & Match, they can create complete looks for their children by combining different pieces from the collection. This initiative makes it possible to streamline navigation and improve conversion on the brand’s website. Kevin Silvaggio, digital director of DPAM, stresses that the integration of this solution has significantly strengthened customer commitment and the act of purchase.
An ambitious expansion
With a fundraising of 5 million euros in April 2024 from Axa Venture Partners and Techstars, Veesual does not intend to stop there. The startup plans to open an office in New York and strengthen its partnership with Eileen Fisher. Its ultimate goal is to develop a 3D avatar to push the personalization of the shopping experience even further.
Recognition among the most dynamic startups
Veesual continues to confirm its status as an essential actor in e-commerce innovation. It is of course part of the 2025 we innovate 500 ranking where it occupies the 48th position.
And you, are you ready to try your online clothes as if you were in the store?
