Field sales teams have long been the forgotten ones in digital transformation. While CRM platforms have increased the functionality for sedentary teams, mobile forces remain confronted with applications that are not always very easy to use, which require time-consuming input and lead to a regular loss of context between two customer visits. Donna is developing an AI assistant designed for salespeople who spend their days on the road and whose useful time is measured in minutes.
Born in 2023, Donna was first designed as a voice-to-CRM tool capable of transcribing exchanges after visits. The company has since broadened its scope and AI has become multimodal, capable of listening, interpreting and assisting the salesperson during the exchange itself, whether on the surface or in depth. She prepares the meeting, captures key information, manages follow-ups and writes follow-up messages. This continuous flow constitutes an important change for a profession which depends on the context, on the ability to chain interactions without loss of information.
One of Donna’s differentiating elements lies in her “system of context” approach. The assistant aggregates customer history, internal company data and signals observed during conversations. The objective is to act relevantly in real time, without interrupting commercial dynamics.
The company has consolidated its position by establishing partnerships with Deloitte, PwC and Orion Global Solutions, and by natively integrating the main CRM systems on the market, from Salesforce to Microsoft Dynamics 365 via SAP and HubSpot. This interoperability approach allows it to be deployed quickly in distributed organizations, often with hybrid ecosystems.
To ensure its development, Donna has just raised 4.1 million euros in a round led by Frontline Ventures, accompanied by historical investors. This financing will make it possible to accelerate international development, already underway with teams in Ghent, London and New York, and to strengthen the product strategy.
