By targeting users left on behalf of traditional banks, Djamo stands out as a hybrid alternative between Mobile Money and Digital Bank in a region still unwavering.
Massive banking exclusion, a structurally neglected market
Less than one in four adults has a bank account in French -speaking West Africa. Traditional establishments, often elitist, only address an easy minority, while mobile money services, although massively adopted, are limited to basic functions: transfers, payments and withdrawals. This double pitfall leaves a large majority without access to savings, credit or investment products.
A market in transition, with high banking potential
The progression of the mobile Money has enabled a first wave of inclusion, but it reaches its functional limits today. For a young and connected population, in search of more complex and better integrated financial services, the space is open for neobanques capable of industrializing an offer that is both accessible, digital and in accordance with the expectations of a new generation.
An offer positioned between mobile use and banking standards
Founded in 2020, Djamo Designed an infrastructure that combines the simplicity of use of mobile money with the functional depth of a bank account. Payment cards, savings boxes, accounts related to the payment of wages, investment products – thanks to an unprecedented brokerage license in the region – now constitute an extensive portfolio. The fintech is also based on a network of physical agents to activate non -banished populations.
Founders at the crossroads of the product and the operational
Hassan BourgiCEO, and Régis BambaCTO, founded Djamo in Abidjan with a clear ambition: adapting the international standards of the Fintech to French -speaking African realities. In three years, they have built an organization of 250 employees, active in Côte d’Ivoire and Senegal, serving more than a million customers, 55 % of whom use Djamo as the main account.
Sustained growth and diversification income
Djamo treated more than $ 4.5 billion in transactions Since its launch and has seen its turnover multiplied by five since 2022. A quarter of its users pays for a premium subscription, and the company also draws income from the market commissions. It is currently developing paid credit and savings accounts, via obtaining new licenses.
A record lifting to consolidate its regional position
Djamo has just raised $ 17 millionthe most important round ever made by an Ivorian startup. This Capital tableled by Janngo Capitalbrought together several leading investors: Sanad Fund for Msmes,, Partner,, Oikocredit,, Enza Capital And Y combinatorwho had already accompanied Djamo from his beginnings.
