The main public electronics supply chain is one of the most opaque in world trade. Between networks of official distributors locked by the brands and parallel markets marked by instability, European retailers face a reality as fragmented as risky.
Founded at the beginning of 2025, Delfio, a startup based in Amsterdam, launched this week an automated grouped purchase platform, designed for retail professionals wishing to access better supply conditions. By aggregating the demand of several European buyers, Delfio allows them to negotiate collectively with a network of more than 35,000 international suppliers, covering the largest brands in the sector, from Samsung to JBL via Apple.
So far, many resellers have been forced to go through importers designated by brands, often at prices fixed unilaterally. The alternative? Explore the parallel market, more competitive but strewn with pitfalls with non -verified suppliers, variable delivery conditions, or even quality uncertainties. DELFIO intends to capture this hidden margin while securing the operation.
The platform covers the entire supply cycle with the centralization of needs, sourcing, quality control, logistics management, financing, supplier payment. Orders are consolidated and sent to regional hubs (Amsterdam, Hong Kong, Dubai, United States) where they are verified before shipping to buyers. Suppliers are paid within 48 hours of a rarity in a market accustomed to extending times.
With this model, Delfio is positioned at the crossroads of the logistics SaaS, integrated funding and the B2B transactional marketplace. A hybridization that recalls the ambitions of other sectoral platforms such as Ankorstore (Retail Lifestyle), Faire (crafts), or Zago (Biotech), but here applied to mass electronics.
Behind the platform, we find Roy Erdmann and Keihan Popal, two profiles from international trading and technology. DELFIO raised 1.5 million euros in pre-SEED funding from Peak, an investor specializing in B2B Saas. The company, created in 2025, operates from Amsterdam and already has logistics hubs on four continents. The official launch of the platform took place this week.
