The Startup Studio Hexa signs a new outing with the acquisition of cycle by Atlassian. Founded in 2019 by Mehdi Boudoukhane within Hexa (then Efounders), Cycle develops a tool allowing the product teams to transform user feedback into directly usable insights. The entire team now joins Atlassian to integrate its features in Jira Product Discovery, used by more than 300,000 companies worldwide.
The operation marks the judgment on October 31, 2025 of the cycle solution. Its capacities will be gradually transferred to Jira Product Discovery in order to strengthen Atlassian’s offer around the management of the customer’s voice. For Atlassian, this acquisition brings a strategic brick and completes a software suite already widely disseminated in technological and industrial companies.
On the side of Hexa, this is the 11ᵉ outing after Mailjet, mention, Foxintelligence, Numeral or Flex. Thibaud Elzière, co -founder of the studio, recalls that Cycle illustrates the house model, starting from the ideation, supporting the first developments, attracting targeted investors and then finding a long -term industrial partner. Cycle had lifted a financing lap in 2023 from Boldstart Ventures, led by Ed Sim, before joining Atlassian.
