Never respond to calls for tenders: voluntarily selective strategy
Exclude calls for tenders from its commercial strategy reflects a voluntary choice of resource allocation to actions with high added
Refuse the size effects: deep reasons for companies that want to remain independent
Decide to never rotate, even under economic pressure, engages the company in an effort of strategic rigor and operational consistency.
Never rotate despite the market pressure: conditions of success
Maintaining a stable strategic orientation in the face of a moving market is not a risky bet, but a maturely
Emancipate social networks while developing your audience
Independence vis-à-vis large social platforms becomes a priority for managers wishing to perpetuate their customer relations without algorithmic dependence. The
Embark on a criticized sector: assumed differentiation strategy
Companies that choose to invest in controversial sectors do not do so by chance. This positioning, often perceived as risky,
Do better without doing more: the bet of stability against over-optimization
The productivity race nourishes permanent inflation of methods, tools and optimization injunctions. However, many proven practices continue to generate solid
Top 5 approaches to create value without modifying the product
Creating value without touching the product itself constitutes a powerful strategic lever, often under-exploited. Rather than investing in R&D or
Give up the international: strategic choice or decline of ambition?
The prospect of an international deployment is still in the majority of growth plans. It embodies a form of entrepreneurial
Stay a non-Tech company in a digital ecosystem: daily arbitrations
The omnipresence of software solutions in production channels, management tools or customer relations may make believe in a switch to
Voluntarily get out of the hypercroissance scheme after a first lifting
The injunction to rapid growth, often reinforced after a first fundraising, stands out as a standard. The expected valuation, the