To seduce, to conquer customers is to call on their imagination. The advertisements conceal treasures inspired by reading, travel and bookish culture among others editors. For their advertising texts, brands sometimes use writers who readily accept to write due to the remuneration which allows them to continue their literary creation without financial concern. Perrier recruited Paul Valéry, Pierre Mac Orlan, Colette and Jean Giono among others, to write advertising texts. Advising to be inspired by great writers to write brand content is not plagiarism.
Use inspiration sentences to unroll its contents
It is sometimes easy from a famous sentence, a proverb to follow the common thread to develop its creativity. The fables of the fountain are an excellent illustration to explain, sometimes justify and acquire the attention of its audience. Quotes are thus effective communication tools. They can be used to describe a situation.
Entrepreneurs are increasingly turning to brands content (blog, brand content, etc.) in order to highlight their business. In this context, to draw inspiration from the techniques of successful writers to write marketing content, whether it is distributed by blog, by electronic white paper, or on a flyers paper communication, seems a good solution to improve its impact with the consumer.
Steve Alten’s advice
The American science fiction writer Steve Alten, for example, has implemented a set of editorial strategies throughout his professional experience, which can constitute a series of advice for content marketing specialists.
Focus
According to the author, what is important is what people want to read. Entrepreneurs should therefore focus on a subject that will attract the reader. Thus, no need to produce content only from your imagination, because it remains far too limiting. According to Steve Alten, carrying out research on a subject makes it possible to reach a much more interesting type of writing, and considerably enriches the content and attractiveness of the target.
Take inspiration all the time
Reading at any level and untimely also seems a good way to develop innovative ideas and original subjects to be treated. It is also important to take note of your ideas as soon as they occur, at the risk of seeing them disappear very quickly.
Work the productivity of the writing
In terms of speed, the establishment of work habits or rituals is also important to gain efficiency in order to be able to write articles as soon as possible. Defining objectives is also important, as this encourages creative activity and makes it possible to develop an ability to write constant. Writing every day seems to be particularly important to manage to establish your cruising rate and develop quality writing.
Constantly return to his texts, and understand the expectations of the reader
Rewarding your texts is also particularly important. Most writers who work particularly their language, write much more than they publish, in order to perfect their language as much as possible. If your content must be broadcast on a blog, it is essential for example to work using the return of its readers, to try to correspond to their expectations or to understand what elements of the writing could have left them indifferent.
So many advice practiced by writers that are found in the production of writings on any scale, whether marketing content or not.