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BrevoEuropean actor of the CRM, announces sustained growth with a Arr of 179 million euros in 2024up 32 % over a year Thanks to its organic activity, which represents 85 % of its turnover. The company displays a Two -digit profitability and strengthens its international expansion, with 70 % of its activity carried out outside Franceespecially to United States and Germany (15 % each).
The rise of its offer Enterprisededicated to major accounts and mid-market, marks a strategic turning point: its growth is twice as fast as that of the rest of the group and now represents A quarter of the overall turnover. This dynamic is based on a unified, multicanal CRM platform with a Customer Data Platform (CDP)allowing companies to centralize and personalize their customer interactions via e-mail, SMS, WhatsApp and push notifications.
Brevo announces the creation of the Brevo Ai Labwith 50 million euros of investment over five years To develop AI agents dedicated to advanced personalization of marketing, in accordance with the GDPR. The first models will be deployed from the first half of 2025.
