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Google, Meta and Amazon gradually reduce their commitments in terms of diversity, equity and inclusion (DEI). If the abandonment of objectives encrypted by Google marks an explicit compliance with the new federal directives, the choices of Meta and Amazon reflect a broader trend in restructuring and strategic changes.
Google: avoid sanctions, and preserve its federal contracts
Google officially eliminated its diversity objectives in response to the executive order of Donald Trump of January 22, which prohibits companies under contract with the federal state to set up DEI initiatives. As a supplier of the government via Google Cloud, the company wishes to secure its contractual relations and limits any risk of litigation.
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This decision is part of a broader movement within Big Tech, where DEI initiatives have become privileged targets of American conservative discourse. By removing its quantified commitments, Google adjusts its positioning.
Meta: a larger restructuring
Meta, less dependent on federal contracts than Google, did not align itself directly on the regulations resulting from the Trump decree. From 2023, the company initiated a vast restructuring plan, dismissing more than 20,000 employees as part of its cost optimization efforts. The reduction of departments dedicated to diversity has been included in this refocusing on priority activities.
Amazon: an opportunistic pragmatism
Amazon, which has long put forward its DEI initiatives, proceeds to a discreet reassessment of its programs. Unlike Google, the company has not publicly aligned itself with the new regulations, but leads an internal review that could lead to significant cuts.
Thus the main issue for Amazon is mainly in the management of its immense workforce (1.5 million employees) and in the increasing pressure of unions and legislators on its working conditions.
