The European automotive sector, historically slow to adopt digital payment solutions, sees new technological standards emerge. The German Society Aufinity Groupspecializing in payments management for concessions and manufacturers, has just announced a fundraising of 23 million euros in series C To extend its imprint on a European scale, with a reinforced anchoring in Spain and Italy.
Based in Cologne, Aufinity automates and digitizes the flows of payments linked to the sale of vehicles, but also in the after-sales, a strategic segment often neglected by conventional payment platforms. Its offer, available under the name Bezahl.de in Germany and Aufinity Internationally, dealers and manufacturers (OEM) are addressed, with a white brand system designed to integrate into existing customers.
“This financing round allows us to go to a new scale. We have validated our model on the German -speaking market, and demand from countries like Italy or Spain pushes us to accelerate earlier than expected, ” Tired Dienerco -founder and CEO of the company.
A sector in full mutation, but still little structured
The automotive value chain has experienced a rapid transformation on the distribution and financing side, but the payments often remain fragmentedtreated with a constellation of tools, obsolete billing systems or manual procedures. This delay creates tensions on the cash flow of concessions and an unequal customer experience. It is this void that Aufinity aims to fill.
Startups like Paycar In France tried to provide solutions on the B2C segment to secure transactions between individuals. Others, like Fine or Cations.frintervene on specific aspects of automotive payment, such as short -term financing or management of guarantee deposits. But No actor in France offers to date an integrated B2B payment management solution covering the entire channel, from sales to workshop, for concessions and OEMS.
“What Aufinity offers is a complete and automated orchestration of payment flows in a historically compartmentalized sector, without real unified infrastructure. It is a paradigm change, ”comments an investor in the sector.
Confirmed support and European ambitions
The lifting is led by Blackfin Capital PartnersEuropean player in investment capital specializing in Fintech. Existing investors, Paypal Ventures And Seaya Venturesparticipate again, testifying to their confidence in the trajectory of the company.
From his previous round, Aufinity has extended his activity to Spain and Italy, with the opening of offices Madrid And Rome. The company claims a strong growth in the treated annual volume On its platform, as well as an enlargement of its customer base, now made up of concessions, car groups, and manufacturers.
