Founded in 2022 by Sixte de Vauplane And Grégory Dray,, Animaj Imposed in three years as a new world player in digital youth entertainment. The company starts from an observation: children no longer consume television but turn to YouTube, Roblox, Tiktok, Netflix or Disney+. Animaj is thus positioned as a studio digital-tirstdesigned to create and relaunch youth franchises on these platforms.
The approach combined creative storytelling And technological tools. Artificial intelligence is used to speed up production, optimize distribution and manage multilingual translation. It does not intervene in the writing phases but in the scaling of content. The company is also based on data analysis to understand trends and adjust its digital strategy.
The method has already proven itself with PocoyoSpanish license relaunched internationally by Animaj. In two years, franchise has become one of the greatest successes of the youth platform: 1 billion monthly viewsmore than 22 billion cumulative viewsand a variation on Netflix, Disney+, video games, music, derivative products and shows.
Building on this success, Animaj has concluded a structuring agreement with German Studio 100 International To develop the license Maya the bee Excluding German -speaking and Benelux markets. The system provides for the co -production of content and the sharing of rights to 50/50, with a common editorial committee. The plan started in early 2026 with short weekly formats on YouTube, translated into ten languages, before the launch of series for streaming platforms and transmedia exploitation (games, derivatives, live experiences).
Animaj’s mission is to create iconic content but adapted to current digital uses, while integrating a responsible dimension. The productions are developed with childhood psychologists and aim to favor positive themes such as the discovery of the real world and the protection of nature. Grégory Dray brings his expertise from YouTube Kids to guarantee a safe and controlled environment.
The company has lifted 100 million euros in 2023Then 75 million euros in 2025and currently leads to other discussions to acquire new licenses. With a wallet that now includes Pocoyo And Maya the beeAnimaj is aims to build a global youth franchise catalog and ultimately develop its own original creations.
