With its multimodal generation owner technology, the French startup AIVE intends to transform the way in which brands design, decline and manage their content. Barely a year after its marketing, the platform raises 12 million euros to accelerate its deployment worldwide.
Tl; Dr – Aive wants to industrialize video performance with AI
đź‘Ą For whom is it important?
- For marketing and communication directions for large groups
- For creative agencies in search of scalability without loss of quality
- For CMOs seeking to optimize their video production costs
- For tech investors interested in AI applied to content
- For French startups positioned on the B2B creative AI
đź’ˇ Why is it strategic?
- Video content represents more than 80 % of global digital trafficking
- Brands must produce dozens of variants for each channel
- AIVE Automation video variation while optimizing marketing performance
- MGT technology allows up to 100,000 variations controlled by AI
- AIVE positions itself as a European alternative to Runway or Descript
🔧 What it changes concretely
- Reduction in acquisition cost of 30 % on average
- Production time divided by 30 thanks to AI automation
- Direct integration into the workflows of large groups (LVMH, Publicis, Stellantis)
- € 12 million lifting to triple the workforce and strengthen international expansion
- Reinforced presence on the North American market (15 % of the turnover already made in the United States)
Faced with the explosion of video content volumes, marketing teams are faced with a double injunction: producing quickly, producing fair. Each format must be available for a multitude of channels, audiences, languages, while retaining creative coherence and measurable efficiency. A task that mobilizes considerable resources, sometimes to the detriment of the strategy.
AIVE tackles this tension in the production process. Its platform, launched commercially in early 2024, makes it possible to automatically generate tens of thousands of variants from a source video, depending on predefined marketing objectives depending on performance on social networks, branding, emotional impact or the coherence of storytelling. Each version is analyzed, noted, adjusted, then offered via an IA co -pilot. The result: an announced time saving of 30x, and a reduction in the acquisition cost of up to 30 % depending on the use case.
In a landscape where many players in automated video emerge, such as 2ndemotion and its creation tools also doped in AI in Lyon, AIVE is distinguished by its ability to industrialize mass personalization, controlled by performance. Where the most general public platforms like Veed.io Or Pictory Offer simplified tools for SMEs and creators, AIVE addresses the complex needs of major brands with proprietary technology designed for marketing optimization.
“” Thanks to the convergence between AI Analytics, AI GENERATIVE and our genetic optimization technology, AIVE does not just automate creation, it maximizes performance »Says Rudy Lellouche, co -founder and CPTO. By his side, Olivier Reynaud, CEO, sums up the promise: ” Our mission is simple: allow brands to produce more effective videos, faster, and with a level of safety and personalization up to their challenges. »»
The startup, which currently employs 20 employees, has already attracted more than 40 large groups, including LVMH, Stellantis, Publicis, Clarins, Seb group, Omnicom, or Meetic. With a recurring turnover exceeding one million euros, including 15 % generated in the United States, AIVE enters a structuring phase. The objective is clear: triple the workforce by the end of 2026, strengthening its owner technology MGT (Multimodal Generative Technology), and laying the foundations for international expansion.
Benedetto Staccia, Managing Director at Invus, which leads this tour of the table, justifies this strategic choice: “AIVE brings together performance, scalability and creative intelligence in a single platform. We believe in their ability to permanently redefine the standards of video production worldwide. »»
Key information on Aive:
AIVE was founded in 2019 in Paris by Olivier Reynaud (CEO, co -founder of Teads) and Rudy Lellouche (CPTO, former Adyoulike). It develops an automation platform for video post-production based on proprietary technology called MGT. The company raised 12 million euros in June 2025 from Invus, as part of an A series. AIVE claims more than a million euros in recurring income and among its customers more than 40 international companies.
