In a context where the war for attention rages, capturing consumer interest has become a colossal challenge for brands. Affiliate marketing offers a smart alternative to giants like Google and Meta, allowing advertisers to reach their target audience in a more refined and personalized way.
Long reduced to the scope of e-commerce, affiliation is gaining ground and becoming one of the means of customer acquisition for players such as banking, insurance and even services.
In our new episode of DECODE MARKETING, we welcome Sara Pereira, Head of Operations and Julien Vottero, Managing Director of TimeOne Isoskele to discuss new trends and best practices in affiliate marketing.
