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Adwanted Group continues its Build Up strategy by acquiring Teepsspecialist in digital audience activation. This tenth acquisition marks a key step for the group, historically anchored in the traditional media.
Founded in 2016,, Teeps excels in optimizing advertising engagement on Metathanks to advanced technology based on Artificial intelligence and machine learning. With A third of its turnover made in the United Statesthe company provides Adwanted an essential expertise to strengthen its positioning on the digital market.
For Emmanuel DebuyckCEO of Adwanted, this operation aims at consolidate the group’s digital offer and to compensate for major actors as Mediaoceanwhile preparing a IPO within three to four years.
This acquisition also allows Teeps to accelerate its international expansion, benefiting from the infrastructure and the Adwanted network. Beyond technological synergies, this rapprochement is based on common values, placing ethics and humans at the heart of development.
With this new operation, Adwanted Groupalready present in 23 countriescrosses a new step towards its ambition: to become a key player in the Media Buying Digital and programmatic advertising.
