A advertising screen Well placed immediately attracts the eye thanks to its dynamic content and its brightness. This modern technological support combines commercial communication and innovation to strengthen the visibility of a brand. From the animated showcase to the giant screen in Showroom, companies use this device to broadcast a clear, relevant and efficient message.
A dynamic display that marks the spirits
Unlike a static poster, a screen attracts the customer more thanks to its multimedia aspect (image, video, animation). According to an Ipsos study, 75 % of those questioned memorize a message broadcast on a dynamic screen. The percentage drops to 44 % for a paper poster.
This efficiency is based on:
- The richness of multimedia content (photos, videos, interactive animations),
- the strong brightness of the screens, visible even from a distance in broad daylight,
- The portrait or landscape format that adapts according to the need.
A showcase becomes a real magnet with looks: 70 % of consumers say they look at the content broadcast. In a point of sale, almost 89 % of customers are receptive to commercial messages.
Improve the customer experience and image in store
Installing a screen like theDigilor advertising screen is not limited to the promotion of products. It is also a means of Reduce the perception of waiting time in the checkoutby diffusing entertaining content. This additional service improves customer comfort, values the brand and stimulates pulse purchases.
Agile and reactive communication
One of the great advantages of the dynamic display is the Possibility of managing content remotely, in real time. Thanks to digital signage software, the operator easily updates his advertising campaigns:
- launch a new promotional offer
- broadcast a commercial product video
- Share important information
Such a tool allows you to adjust a campaign depending on the weather, time or stock available. It is a strategic choice to boost sales and improve brand image.
At Carrefour, a product displayed at the head of the gondola on a dynamic screen has seen its sales progress in 75 % of cases, with increases from 10 to 45 % depending on the category.
Multiple uses in different sectors
- Stores and points of sale : A window in the window attracts traffic even outside the opening hours and values new products. Inside, it highlights a complementary product or service.
- Real estate agencies : A continuous broadcasting device ads with HD photos, videos or virtual visits. Even at midnight, passers -by can discover available apartments and houses. Optionally, an interactive touch screen allows visitors to navigate and leave their contact details.
- Beauty salons and hair salons : Display of trends, before/after photos, care demonstrations. The screen improves the image of the living room and encourages to test new services. In addition, he can even entertain customers in waiting rooms with tutorials.
- Travel agencies : A dynamic screen transforms the window into a window on the world, by broadcasting heavenly landscapes, residence offers or promotions.
From the small 24 inch format to the large giant screen, from the portrait format to the landscape, the installation is done as needed:
- Store window
- Showroom
- Event
- Animated boulevard
- Commercial agency.
The quality of the available screens ensures fluid diffusion and continuous communication, 24/7. THE Available formats are also varied: classic monitor, giant led slab, totem digital, and even digital easel Easy to install mobile at the entrance to a business.
Choosing a dynamic advertising screen is investing in a Modern communication supportreactive and attractive. It is a tool that meets the concrete needs of companies. By integrating advertising screens into your strategy, you create a richer and interactive experience for your customers.
