The CMA CGM group, the fourth global shipowner, continues its diversification strategy with the announcement of an exclusive entry into the acquisition of RawMédia Video native of social networks that have become essential on Tiktok, Instagram and Youtube. An operation that marks a new stage in the construction of a structured and ambitious media pole.
From maritime transport to the attention economy
Since 2022, CMA CGM has multiplied movements in the information sector with Ke buyout Provenceequity investment in M6creation of CMA CGM Mediathen the acquisition of RMC And Bfm with Altice. The integration of Raw. Complete this portfolio with a strategic brick, that of the young, and mobile audience.
Founded in 2016 by Guillaume Lacroix,, Renaud Le Van Kim And Laurent Lucas,, Raw. touch more than more 500 million spectators in more than 100 countries. The media has established itself on social platforms with short, narrative and committed formats, especially in India and the United States.
Strategic turn: from hypercroissance to profitability
In 2023, raw. displayed a net loss of almost 15 million euros For 42.9 million euros in income in France. But after several years of hypercroissance, the macroeconomic situation forced the company to review its model. From the spring of 2022, the company began a rationalization plan with dismissals in the United States and the Office closure in Mexico With the aim of reaching profitability, which should be there for 2025. A trajectory is based on fixed costs reduction and the most efficient markets.
A long -standing prepared operation
CMA CGM had already entered the capital of Raw. in April 2023during a round 40 million euros in which also participated MoonpayAmerican actor in digital financial services. This step had laid the foundations for a strategic rapprochement. The acquisition now under negotiation is part of this logic of continuity.
Since its creation, Raw. raised Almost 140 million euros with leading investors: Xavier Niel,, BPI France,, James Murdoch (Lupa Systems), François-Henri Pinault (Artemis), Tikehau Capital And Orange.
Towards a French conglomerate of content and influence
With Raw.CMA CGM completes its media panoply with a media of social influence, capable of capturing audiences that traditional chains are difficult. This movement is part of a broader vision, that of an industrial actor who builds a form of Private soft powerarticulated around information, logistics and content.
