Audion has raised 13 million euros from Elevation Capital Partners, Founders Future and Bpifrance to accelerate its development, particularly in the United States. The French startup, founded in 2018, is developing an audio advertising platform based on the analysis of contextual data, such as location, weather or listening time, in order to optimize the distribution of campaigns.
Positioned in a market driven by podcasts and streaming, Audion is banking on automation and AI to improve advertising performance. This fundraising should allow it to strengthen its position against players like Acast or Azerion, in an increasingly competitive environment. The startup previously raised €6 million, following a €1 million round in 2019 from Kima Ventures and Founders Future.
