THE OMR Festival returns May 5 and 6, 2026 has Hamburgin the halls of Hamburg Messe. In a decade, this event has become one of the largest European gatherings dedicated to the digital economy, marketing and digital technologies.
With more than 67,000 participants, more than 800 speakers and around 1,000 exhibitorsthe event is positioned on the border between technological conference, trade show and cultural festival.
A conference born from digital marketing
The event has its origins in a project launched in 2011 by Philipp Westermeyerat the time in the form of a conference dedicated to online marketing.
Since then, the initiative has transformed into a media platform covering the entire digital economy: conferences, podcasts, newsletters and events. The annual festival has become its highlight, attracting business executives, content creators, startups and investors.
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A program between conferences, masterclasses and exhibitions
The program spans multiple stages and formats. Keynotes, panels, practical masterclassestechnological demonstrations and professional meetings make up most of the agenda. Participants can also visit a large exhibition bringing together software publishers, marketing platforms, startups and technology companies.
A mix of experts and personalities
One of the particularities of the festival lies in its mix of profiles. Speakers include technology company executives, startup founders and investors as well as personalities from sport, media and culture.
For the 2026 edition, the first names announced include Tom Brady or even Meredith Whittakertwo profiles which illustrate the festival’s desire to approach economic and technological transformations from various angles.
Hamburg as a hub of the German digital economy
The choice of Hamburg is not trivial. The city has gradually established itself as one of Germany’s centers of the media, advertising and digital technology industry. The festival contributes to this dynamic by attracting tens of thousands of professionals from all over Europe each year. For two days, the city becomes a meeting point for players in marketing, digital commerce and technological platforms.
A conference that became a cultural phenomenon
Beyond its professional program, the OMR Festival is distinguished by a more cultural dimension: concerts, side events and informal meetings are an integral part of the experience. This format helps to blur the boundaries between professional conference and festival, creating an environment conducive to exchanges and networking.
OMR Festival: in practice
THE OMR Festival will be held May 5 and 6, 2026 At Hamburg Messe has Hamburg. The event is expected to bring together approximately 67,000 participants, more than 800 speakers And more than 1,000 exhibitorswith a program including conferences, masterclasses, technological exhibition and side events dedicated to trends in digital marketing and the digital economy.
