After bringing together 79 applications for its sixth edition, the Moov’with Manutan Group program selected four young companies positioned on very concrete organizational transformation challenges: price management, digitalization of craftsmen, comfort of work spaces and new forms of urban lighting.
Carried out with Moovjee, the Manutan Group system is aimed at B2B start-ups less than five years old, whose founders hold a significant share of the capital and which integrate a CSR dimension into their model. The ambition is not to build a portfolio of financial holdings, but to provide entrepreneurs with an experimental environment, business expertise and access to an industrial and commercial ecosystem.
For twelve months, the winners will benefit from tailor-made support, coaching sessions, access to Manutan Group teams and accommodation on the group’s European campus, in Gonesse. An approach which aims to quickly confront solutions with operational problems: B2B distribution, site management, purchasing, construction or even the supply chain.
“A young company does not develop only thanks to a good solution: it also needs meetings, feedback and opportunities to confront its model with the reality of the market,” explains Xavier Guichard, president of the Manutan Group.
The four winners of this promotion reflect this desire to favor technologies and services directly connected to business challenges.
Sammpo wants to restore precision to B2B pricing.
For B2B distributors, pricing policy has become a strategic subject. Between cost volatility, multiplication of references, competitive pressure and specific negotiations with customers, margins often depend on the ability to adjust prices quickly and consistently.
It is on this ground that we position ourselves Sampo. The start-up, based in Boulogne-Billancourt, develops automated management tools allowing distributors to use their data to build a more refined pricing strategy. The company announces that it can contribute to an improvement in margins of two to four points.
Beyond the technological issue, the subject directly concerns the competitiveness of B2B distribution players. Manutan Group’s support should enable Sammpo to confront its solution with the realities of a European distribution group, where product data, commercial conditions and customer expectations must be managed on a large scale.
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Hypto wants to simplify the daily administrative life of artisans.
The construction sector remains marked by a particularly heavy administrative burden for the self-employed and small businesses: preparation of quotes, planning of teams, monitoring of payments, reception of sites or even changes in invoicing obligations.
Hypto is developing a mobile application intended to centralize these operations directly in the field. The solution allows craftsmen to manage their schedules, quotes, payments, end of construction reports and invoicing in Factur-X format.
The challenge is to free up time for building professionals, while securing the management of their activity. In a market where digitalization is progressing but remains uneven, Hypto seeks to offer an experience designed for mobile use and the daily constraints of artisans, rather than traditional management software adapted retrospectively.
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Moumoute makes French sheep wool into an acoustic material.
Acoustic quality has become a central subject in offices, schools, hotels and collective spaces. With the rise of hybrid and open spaces, organizations are seeking to improve sound comfort without sacrificing their aesthetic and environmental requirements.
This is the market addressed by Moumoutebased in Brignais. The start-up develops acoustic solutions designed from French sheep wool. Its products seek to combine sound insulation, durability and integration into interior spaces.
The project is part of a broader reflection around the reuse of local resources and the development of alternative materials in building and development. For Moumoute, the Moov’with Manutan Group program represents the opportunity to work in contact with a player present among businesses, communities and artisans, i.e. all potential markets for its solutions.
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Aglaé, the challenge of luminescent plants.
The jury’s favorite prize was awarded to Aglaéa company based in Vaux-le-Pénil, which works on luminescent plants. Its technology aims to create new ways of lighting spaces and, ultimately, cities, using the light produced naturally by plants.
The project sits at the crossroads of biotechnology, design and urban planning. It also poses a broader question: how can we imagine infrastructures that are more economical and more integrated into life, while communities and businesses seek to reduce their energy footprint?
If this approach still remains far from conventional uses of lighting, it illustrates the place given by Moov’with Manutan Group to projects capable of moving the lines, while remaining connected to concrete environmental and living environment issues.
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With this sixth promotion, Manutan Group is therefore pursuing a logic of open innovation that is more operational than financial. For the four winners, the challenge over the next twelve months will be less to demonstrate the interest of their solution than to accelerate their ability to find use cases, partners and commercial outlets.
About Manutan Group.
Manutan Group is a French family mid-sized company and a major player in Europe, which has been reinventing B2B commerce for 60 years. Through its brands, the Group supports businesses, the world of education and communities by providing them with the equipment and supplies essential to their activity.
To achieve this ambition, Manutan Group relies on a model that combines technology, human relations and positive impact in order to enable its customers, employees and partners to work better, buy better and learn better.
With an ecosystem of nearly forty expert brandsManutan Group is present in 17 countries in Europe. The Group brings together 2,415 employees and made a turnover of 1.03 billion euros in 2024/25.
In 2026, 100% of eligible subsidiaries are certified Great Place to Work®while the Group obtains the medal EcoVadis Silverreflecting its commitment to a lasting positive impact.
