Isoskèle appoints Julien Vottero as head of its Acquisition Department, which brings together CyberCité and TimeOne, and entrusts him with General Management of CyberCité. A new direction: a Global Acquisition approach where advice, performance and brand become one, serving advertisers.
Already Managing Director of TimeOne since 2017 and Deputy Managing Director of Isoskèle since 2021, Julien Vottero takes over as General Manager of CyberCité and manages the entire Acquisition Department. His conviction: acquisition is no longer handled lever by lever. It is designed as global advice, which goes beyond just performance to fully integrate brand issues.
The Acquisition Center supports more than 500 advertisers and mobilizes more than 200 experts, spread across six locations: Paris, Lyon, Bordeaux, Nantes, Chambéry and Rennes. It is based on the complementarity of two entities: CyberCité (SEO, GEO, SEA/Media, Social Ads, Content Marketing, Data Analytics & Conversion) and TimeOne (affiliation, Influence, BtoB and Leadgen). Data, technology and AI constitute the common foundation, guaranteeing the same rigor from strategic decision to operational deployment, and making it possible to orchestrate all levers within a single logic.
This step extends the mergers initiated within the group, with the integration of teams specializing in media-acquisition consulting within CyberCité, to accelerate an integrated offer combining strategy, branding, activation and performance optimization. The first common systems are already operational: global acquisition, value-based management, CRO offers and increasing use of AI in the production of deliverables and creative assets.
Julien Vottero has more than twenty years of experience in media, data and performance, and has led several of the mergers which today structure the group’s acquisition offer.
“Supporting the growth of our customers no longer requires optimization lever by lever, this reading grid is outdated. It requires a global acquisition strategy, based on the right balance between consulting, deployment and a solid foundation of data, technology and AI. This is the whole meaning of our role as a business partner. »
Julien Vottero — Director of the Acquisition Department of Isoskèle, Managing Director of CyberCité and TimeOne.
CyberCité is an expert agency in Search & Digital Marketing. Since 1999, we have been supporting our clients in the development of their business. At CyberCité, we put our expertise, our mastery of digital tools and platform algorithms (GAMAM) at the service of an efficient, sustainable and profitable strategy.
From strategic development to operational implementation, we support our clients in acquiring new audiences and generating targeted traffic, through our 6 areas of expertise: SEO, SEA/Media, Social Ads, Content Marketing, Data Analytics & Conversion and Research & Development. These complementary skills, vectors of growth, allow us to contribute effectively to the development of our clients’ businesses.
Our strength? We are your strategic agency, made up of passionate experts, who make CyberCité your trusted partner. Our very strong technical SEO, SEA and Data culture, coupled with extensive experience and numerous certifications on platforms such as Google, META (Facebook), ensure transparency, perspective and access to various new products, before their arrival on the market.
TimeOne is the marketing performance consulting agency of the Isoskèle group. For more than 20 years, we have been supporting brands in their growth by transforming their marketing investments into measurable results.
Pioneers in affiliation, we operate today across the entire acquisition chain, from data to lead generation, including affiliation, PRM and nurturing. Our ambition is to align each lever with a common objective: generate qualified leads, develop sales and maximize the long-term value of each acquired customer.
Convinced that performance can no longer be evaluated solely through the last click, we help advertisers manage their investments according to the quality of customers acquired, their value over time and the real contribution of each lever to the growth of their activity.
Isoskèle is an integrated group that supports companies in transforming their marketing, from strategy to execution. Drawing on data, technologies and AI, the group designs and deploys concrete solutions to optimize the customer experience, streamline journeys and sustainably improve the performance of organizations.
Structured around three complementary divisions, MarTech (LineUp7), Acquisition (TimeOne and CyberCité) and Creation (St Johns and OnlySo), Isoskèle mobilizes all of its expertise within a single integrated model. This approach allows manage, activate and measure end-to-end marketing levers in order to maximize performance.
Emily Harrington
I'm Emily Harrington, a senior editor at Businesslife.co. With a decade of experience in business journalism, I've dedicated my career to uncovering the stories and trends that shape our global economy. Passionate about innovation and technology, I thrive on translating complex economic concepts into accessible insights for our readers.
