Today, 37% of consumers now begin their research via an LLM
rather than Google. Among Gen Z, the shift is even more marked since 28%
start their searches directly on ChatGPT before even opening, Google (Adobe,
2025).
Organic traffic as we know it is evolving. Although SEO remains
essential (95% of the sources cited by AI come from Google’s top 10), it does not
enough more. Appearing in LLMs requires new know-how.
But the difference is major. According to several converging studies (Semrush, Webflow, Seer
Interactive), visitors arriving from an LLM show conversion rates 4 to 9 times
superior to those of classic Google search. The issue is no longer simply to appear
in the first results of search engines, but also being THE answer
that the AI chooses to cite.
Do we still need to know how?
To decipher this new situation and give you keys to concrete actions, we
See you at our next webinar:
“Writing for Google yesterday, writing for AI today: what consequences for your
acquisition ?”
🔍 On the program for this webinar:
– SEO + GEO, the winning duo : Why 95% of sources cited by AI
come from the GOogle top 10, and how to exploit this complementarity.
– LLM trust patterns : How the AI selects its sources and what
what she expects from your content
– The sketch of quotable content : Structure, data, thematic authority:
the concrete criteria to be taken over by AI.
– Measure your AI visibility : Find out how to analyze your mentions in
LLM in real time thanks to Surfer
📅 Wednesday June 24, 2026, 9:30 a.m.
👉 Register
Positive Group is the European leader in marketing technologies (SaaS), member of the
French Tech 120. Surfer, its product dedicated to SEO and GEO visibility, helps 45,000 customers to
optimize their content for search engines and generative AI.
