If the amount raised is significant, what should be remembered from the operation carried out by Factorial is the establishment of an agreement with General Catalyst’s Customer Value Fund. By adding the $150 million in Series D and the $540 million that the fund could commit to finance its growth, the company now has a financing capacity of more than $700 million. An amount that changes the reading of the operation: General Catalyst is not only investing in Factorial, but financing its capacity to accelerate its conquest of the European market.
Although the announcement was surprising in its scale, it nevertheless reveals a much more profound evolution in venture capital. Behind the Customer Value Fund is the simple idea that some technology companies have reached a level of maturity such that their main problem is no longer building a product, but accelerating its distribution.
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