After twenty-five years under the Sarbacane brand, Positive is taking a new step. Its historic platform is changing name and scope – without giving up what made it unique.
Twenty-five years in the field, a brand that is evolving.
Founded in the Lille metropolis, Sarbacane has established itself as a reference in email marketing in France. Today, the company – more than 400 employees across Europe – announces that this historic platform is becoming Positive User. A name change which is not a break, but the expression of a trajectory.
The City of Lille, the AFM-Téléthon: these long-standing customers illustrate the platform’s ability to meet high requirements, over time, in a model based on proximity and reliability. These are the same values that Positive User intends to bring to the European level.
“We have always refused to allow advanced features to be reserved for large accounts. This democratization of marketing automation has been the company’s DNA since day one. »
Paul de FombelleCEO of Positive
Advanced automation, without the technical complexity Positive User now makes it possible to structure automated customer journeys across several channels – email, SMS, WhatsApp, chat, notifications, wallet – from a unified interface. The objective remains the same as on the first day: for each tool to actually be used on a daily basis by the marketing teams, without excessive budgets or external consultants.
Embedded artificial intelligence embodies this pragmatic philosophy. No prompts to master, no technical prerequisites. AI naturally activates to optimize campaigns, suggest improvements and facilitate content creation. Large account-level features, accessible to everyone.
A European player, anchored in its territory.
In a context where digital sovereignty is becoming a strategic issue, Positive User clearly asserts its positioning: designed, developed and hosted within the European Union, with data stored in France and Germany.
“We are growing in Europe, but we remain rooted here. Lille is our base, our history. It is from here that we are building a European player in digital marketing. »
Paul de Fombelle, CEO of Positive
Winner of the French Tech 120, Positive is changing scale while remaining faithful to its founding convictions: proximity, real adoption, democratization and European sovereignty.
