Personalization has been at the heart of marketing strategies for years. However, 60% of consumers still believe they have poorly personalized experiences.
This discrepancy sums up one of the major challenges for brands: how to offer truly adapted journeys, without burdening marketing systems or making operations more complex?
This is precisely the challenge of the webinar organized by AB Tasty with Interflora: to show how AI reshuffles the personalization cards and allows marketing teams to gain speed, precision and performance.
Where personalization was often long and complex to implement, it now becomes more instantaneous, scalable and accessible to all visitors, including anonymous ones.
👉 AB Tasty x Interflora webinar (June 16, 2026 at 11:30 a.m.)
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The Interflora example: from 25% to 60% of successful tests thanks to AI.
Kévin Fatiguet, UX Lead at Interflora, will share how his teams increased their successful test rate from 25% to 60% thanks to AI, based on concrete cases deployed to boost conversions.
The webinar will focus on three operational issues:
- concrete cases implemented by Interflora to improve conversions
- the keys to effectively aligning UX and merchandising teams
- advanced analysis of visitor behavior according to their emotional profile
Towards more immediate and more accessible personalization.
Beyond the Interflora case, the subject illustrates a broader transformation of digital strategies.
With AB Tasty Personalization, brands can create targeted, personalized experiences to optimize every step of the customer journey. The solution allows experiences to be adapted based on visitor behaviors, preferences and context.
The approach aims to make personalization easier to enable, faster to deploy and more directly geared towards performance.
In an environment where every interaction counts, the ability to deliver the right message, the right offer or the right journey at the right time becomes a central lever for improving engagement and conversions.
AI, the new engine of digital optimization.
Personalization is entering a new phase: less static, more dynamic, driven more by data and behavioral signals.
AI now makes it possible to accelerate analysis, reveal less visible insights and create individualized journeys at scale.
For marketing, UX and merchandising teams, the challenge is no longer just to personalize, but to do it faster, more accurately and with a measurable impact on performance.
