5 essential tools to optimize your customer relations

In a world where customer relations are a key differentiator, companies can no longer afford to neglect their customer support. A Microsoft study reveals that 96% of consumers consider customer service essential in determining their loyalty to a brand. Properly managing customer interactions can increase customer satisfaction by 20% and reduce support costs by up to 30%, according to McKinsey.

To meet these challenges, many companies are adopting solutions dedicated to customer support. These tools make it possible to efficiently manage requests, centralize interactions and automate repetitive tasks.

Here is our selection of 5 customer relationship management solutions:

👉 Goodays

Goodays, formerly Critizr, is a customer experience improvement solution, specializing in the collection and analysis of customer feedback. Goodays allows companies to centralize and use customer feedback to quickly identify areas for improvement.

  • Focus on customer feedback to identify and resolve weak points
  • Collaborative tools that mobilize teams around the customer experience
  • Detailed analysis with indicators like NPS to measure satisfaction

Customers: Carrefour, Leroy Merlin, TotalEnergies.

👉 Intercom

Intercom is a conversational CRM platform combining marketing, customer engagement, and support.
It offers conversational marketing, live chat and customer support tools, meeting the need for brands to interact in a personalized way with its users.

  • Powerful automation with intelligent bots to reduce team burden
  • Smooth user experience for customers and agents alike
  • Rich integrations, including CRM, Slack, etc.

Clients: Shopify, Microsoft, Atlassian.

👉 Freshdesk

Freshdesk is an omnichannel CRM solution for centralized management of customer interactions. Freshdesk makes it simple to manage interactions across various channels like email, chat, and phone, while meeting the need for centralization and efficiency.

  • Omnichannel support for a consistent customer experience across multiple platforms
  • Intelligent automation that accelerates ticket resolution
  • Modern, easy-to-use interface

Customers: HP, Panasonic, Honda.

👉Zoho Desk

Zoho Desk is a customer support CRM, designed for seamless integration with other business tools.
The solution addresses the need to automate and structure customer support processes, while ensuring a seamless experience for customers.

  • Intuitive interface, ideal for rapid adoption by teams
  • Native integration with the Zoho ecosystem, providing unified management
  • Task automation to optimize workflows

Clients: Tesla, Amazon, Netflix…

👉 Tidio

Tidio is an online chat solution designed for quick and easy customer support management.
Designed for small businesses, Tidio addresses the need to provide responsive support via easy-to-use, easy-to-integrate chat.

  • Quick and easy installation, even without technical skills
  • Customizable chatbot, perfect for responding to simple requests
  • Excellent value for money for modest structures

Clients: Decathlon, IKEA, Canon.

💡Each solution offers benefits based on your business needs, for example:

  • Zoho Desk And Freshdesk suitable for businesses seeking centralized omnichannel management
  • Tidio is ideal for small structures
  • Intercom for its conversational engagement
  • Goodays focuses on customer experience through feedback

Before choosing, identify your priorities: automation, costs or centralization of channels, to find the solution that suits you best. To discover other solutions, go to TOOLBOX, our selection of solutions.