The year 2025 is fast approaching! Discover the 2025 marketing calendar designed by our partner Qualifio to help brands plan their campaigns based on the highlights of the year. Here are key areas to integrate to optimize your marketing efforts and maximize your results.
📆 Unmissable events.
The calendar covers national holidays, global sporting events, international days, and other significant moments. These highlights are key opportunities to strengthen the engagement and visibility of your campaigns. For example, major sporting competitions such as the Olympic Games or the Football World Championships attract global attention, providing unique opportunities for interaction with the public.
💡Discover the 2025 marketing calendar here >
🎃 Thematic days and consumer trends.
Changing consumer expectations require brands to be innovative in their marketing strategies. The calendar also lists thematic days such as Environment Day or Women’s Rights Day, which are ideal times to engage your audience on subjects that are important to them. It’s essential to combine these events with special offers, engaging content or awareness campaigns to generate interest and build awareness of your brand.
🚀 Seasonal opportunities.
Seasonal campaigns, such as those around Christmas, back to school or Black Friday, are essential. They generate high traffic and high conversion rates. The guide offers creative ideas to stand out during these periods saturated with competitive offers. By anticipating your marketing actions and planning your promotions well in advance, you will be able to capture the attention of your customers and maximize your returns on investment.
📲 Interactive strategies.
Integrating interactive formats into your campaigns, such as contests, surveys or online games, to create a more engaging relationship with your audience.
By leveraging these interactive tools, brands can collect valuable data while providing a fun experience to their audience.
💡Discover the 2025 marketing calendar here >
To go further,nWe have selected for you a series of articles to deepen your knowledge on the use of data in your marketing strategies: whether on first-party data, zero-party data, or even gamification, this content will help you to better understand and exploit these customer engagement levers.
This selection was made in partnership with Qualifiothe European first- and zero-party data collection platform, specializing in interactive and gamified experiences for B2C brands such as Nestlé, L’Oréal, Unilever, Currys, Valencia CF, LolaLiza, Daily Mail Group, Vivendi and DPG.
