Since 2021, the German startup Edurino has imposed itself in a segment that remained marginalized by large digital platforms for a long time, the digital learning of children from 4 to 8 years old. In three years, the company has sold more than a million products, deployed its solution in more than 1,500 educational establishments, and conquered many families through a hybrid proposal combining educational content, physical objects and interactive characters. EDURINO Anonce A fundraising of 17 million euros in series B, intended to support European expansion and the development of the platform.
An industrial model thought from the outset
From its creation, the company was structured as a educational content editor with an industrial approachat the crossroads of the game, digital and pedagogy. The product is based on a triptych: an application offering scientifically validated ludo-educational content, an ergonomic stylus designed for small hands, and physical figurines that allow thematic universes to unlock (reading, logic, coding, environment, etc.).
The assembly of these elements required the implementation of a Integrated production chainfrom educational design to the manufacture of physical accessories, including software development. To accelerate creation cycles, Edurino has developed a Low-Code owner system which allows internal teams to generate new content without manual programming. An infrastructure designed for volume.
A platform logic, no simple app
Beyond the marketing of ludo-educational kits, Edurino aims to create a immersive platform in which children have evolved over the years. The challenge is not only to sell modules per unit, but to build a lasting universe with its characters, its evolutionary content, and soon its video and partner licenses.
The development of this “Learning World” is based on a team of more than 40 specialists: educators, designers, game designers, psychologists, linguists. All gathered around an idea, Integrate the codes of the narrative game in a rigorous educational progression. The effects of this approach are validated in partnership with the University of Cambridge, which supports the continuous optimization of content.
Retail, licensing, internationalization: an expansion plan on a European scale
EDURINO now hears accelerate its deployment in the United Kingdomwith an extension to other European markets from 2026. The distribution model is based on a double approach, Digital channels and physical retailwith an objective of Double the presence in store by the end of 2025.
Another lever, Opening to third -party brands. The platform plans to integrate popular licenses to strengthen the emotional and cultural dimension of its content. A way of attracting new audiences without diluting the educational requirement of the product.
A fundraising to strengthen the foundations
The Table Tour 17 million euros was led by Ravensburger Next Venturesthe investment arm of the Ravensburger group, known for its puzzles and educational games. This rapprochement marks a natural convergence between two visions of the educational game, one anchored in the tangible, the other in the interactive. “EDURINO excels in aligning physical game and digital education. With its clear concept and its design centered on child, the team seduces both children and parents,” said Thomas BleyerManaging Director at Ravensburger.
Alongside Ravensburger, we find Dn Capital, Tengelmann Ventures, B2venture, FJ Labs, Emerge, G-Fund,, Summiteer (the vehicle of the founder of Akasol Sven Schulz), as well as the Business Angels Jens Begemann And Stefan Winners.
Edurino was founded in Munich in 2021 by Irene Klemm And Franziska Meyer.
