🗓️ Event – ​​Exist beyond the click: Rethinking digital performance in the era of zero clicks and AI

Traffic alone is no longer enough to measure the performance of a digital strategy. With the rise of AI Overviews, conversational engines and Social Search, brands must now be visible, credible, cited… and able to better convert each visit obtained.

This is the central subject of the 6th edition of Digital Marketing Daysorganized by CyberCité October 13, 14 and 15, 2026. For three days, experts in Search Marketing, data, AI, content and acquisition will share concrete methods to respond to the new challenges of marketing, e-commerce and digital departments.

From traffic to value: the new challenges of digital performance

For a long time, the equation was simple: more traffic should generate more leads, sales and growth. But the paths have changed. A growing proportion of searches are now concluded directly in Google, ChatGPT, Perplexity or social networks, without systematically going through the brand’s site.

For companies, the challenge is no longer just to be well positioned in search results. It is about understanding how to strengthen their legitimacy, appear in AI responses, capture attention on the right channels and transform traffic that has become rarer into business opportunities.

The Marketing Digital Days offer to explore this change through conferences dedicated to SEO/GEO, Content Marketing, paid media, data, CRO, Social Search and artificial intelligence.

GEO, generative AI and Social Search: how to stay visible?

How to get an AI to recommend your brand over another? How to understand the signals that generative engines take into account? And how can you adapt your content when Internet users no longer just type keywords, but formulate complex needs in a conversation?

The CyberCité teams will address in particular:

• the evolution of content in the zero-click era
• new indicators to follow beyond traffic
• Social Search strategies to nourish your SEO and GEO
• auditing a brand’s digital footprint
• the signals of trust, expertise and legitimacy expected by generative engines
• methods to analyze its presence in Google AI Overviews
• the role of netlinking and editorial reputation in a web increasingly driven by AI

A particularly strategic subject for companies: AIs do not only read the content published on their site. They also analyze what the web says about their brand, who cites it, in what context and with what level of authority.

When AI captures a portion of clicks, conversion becomes a competitive advantage

The potential drop in traffic does not necessarily mean a drop in value created. As long as we make better use of each visit and understand the real decision-making processes.

The Marketing Digital Days will devote several sessions to Web Analytics, CRO and experimentation. On the agenda: identify the content that really influences the decision, detect friction in the journeys, better measure the contribution of the content and transform the results – including inconclusive tests – into actionable learning.

A dedicated conference will also discuss how GA4 and behavior analysis can help marketing teams generate more conversions in an environment where acquisition is becoming more fragmented, more expensive and more competitive.

Brand, media, B2B acquisition: getting out of the opposition between short and long term

Performance no longer relies solely on an isolated acquisition lever. The strongest brands now combine awareness, content, media, data, personalization and activation.

Speakers from CyberCité and its partners – TimeOne, Channable, Meteoria and redirection.io – will also share their approaches on:

• brand preference and differentiating paid strategies
• B2B acquisition and orchestration of prospect journeys
• creative optimization of product catalogs using AI and dynamic feeds
• the emergence of paid on LLMs
• the ability of sites to be properly crawled and exploited by AI bots
• the real cost, obstacles and lessons of an AI transformation carried out in business

Since the first five editions, the Marketing Digital Days have brought together more than 80,000 digital professionals. This new edition is aimed at marketing, e-commerce, communication, acquisition, data and SEO departments who want to adapt their strategies to new search and decision-making behaviors.

See you on October 13, 14 and 15, 2026

Faced with the rise in power of generative engines, a question becomes central: how to make your brand a sufficiently useful, visible and reliable reference to be chosen – by users and by AI?

The Digital Marketing Days offer three days of decryption, feedback and concrete recommendations to respond.

CyberCité supports companies in their Search Marketing, acquisition and digital performance strategy, with six areas of expertise: SEO/GEO, SEA/Media, Social Ads, Content Marketing, Data Analytics & Conversion and AI.