Next March 24 and 25, from 10 a.m. to 5:30 p.m.CyberCité brings together digital professionals for the 7th edition of BIG SEO, two days of webinars dedicated to winning strategies in SEO and Content Marketing for 2026.
In a constantly changing digital world, deciphering the new rules of SEO, GEO and Content Marketing has never been so strategic. The rise of generative engines, the integration of LLMs (Large Language Models) and the rise of new uses linked to AI are profoundly reshaping the Search landscape. Traditional practices are giving way to an approach resolutely focused on the future: Generative Engine Optimization (GEO).
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Why do some brands stay at the top of the SERPs and manage to stand out in generative search engines? What levers can you use to maximize your SEO, boost your notoriety and meet the changing expectations of your audiences?
It is to these issues that CyberCité experts will respond through two days of online conferences dedicated to SEO and Content Marketing strategies for 2026. The event will help to understand how to align SEO actions and content with the new requirements of search engines, while integrating the pillars of GEO, storytelling and authority signals.
Tuesday March 24: understand and anticipate the transformation of Search.
The first day will open with a conference dedicated to structured data and their strategic role in brand visibility. Much more than a simple technical prerequisite, they constitute a key lever to strengthen the understanding of content by engines and optimize display in search results.
The following conference will address the transformation from SEO to GEO. Integration of LLMs, evolution of uses, Google AI Overviews, new performance indicators: an in-depth analysis to understand how Search is evolving and how to manage its performance in this new environment.
The afternoon will be devoted to the convergence between brand storytelling and SEO. Brand content becomes a strategic pillar to meet EEAT criteria and strengthen the brand footprint in generative response engines.
The following conferences will cover:
- On the role of backlinks and brand mentions in an ecosystem dominated by AI.
- On the transition from keywords to entities and the importance of the Knowledge Graph.
- On the evolution of netlinking in the GEO era and the criteria to be favored for selecting the most efficient media in 2026.
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Wednesday March 25: automation, ROI and performance.
The second day will open with the automation of netlinking and methods to industrialize sourcing while respecting EEAT requirements
A focus will also be offered on netlinking strategies with a controlled budget, with quick wins that can be activated immediately and a return-on-investment oriented approach.
The afternoon will broaden the thinking towards global visibility and conversion:
- Influence, personal branding and Social Search: how to strengthen your notoriety and your presence in generative engines.
- Analysis of traffic from LLMs in GA4: identify, group and measure the business value of this new acquisition channel.
- Leveraging customer reviews to strengthen credibility and boost conversions.
- UX and lead generation: transforming user psychology into measurable performance.
A strategic meeting for digital professionals.
Over the last six editions, more than 55,000 digital professionals have participated in BIG SEO.
This 7th edition is a continuation of this commitment: to provide a clear strategic vision, concrete insights and immediately applicable methods.
At a time when Google is no longer content with reading but seeks to understand, where LLMs are redefining the entry points to websites and where brand authority is becoming a central signal, BIG SEO 7 stands out as a highlight for all marketing, SEO and digital teams who wish to anticipate 2026.
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💡 CyberCité is an expert agency in Search & Digital Marketing. Since 1999, we
we support our clients in the development of their business. At CyberCité,
we put our expertise, our mastery of digital tools and algorithms of
platforms (GAMAM) serving an efficient, sustainable and profitable strategy.
