Align marketing and commercial teams has become one of the most critical issues for B2B companies. In a context where the sales cycles lie down, where the pressure on the KPIs intensifies and where the acquisition channels are fragmented, L’Entre-Based Marketing (ABM) stands out as a structuring response. But you still have to know how to deploy it effectively.
On April 29, in ParisN.Rich, a European reference platform in ABM, offers a face -to -face workshop reserved for a selection of decision -makers :: Aligning Sales & Marketing for Predictable Return Growth. Objective: to share the best ABM practices for 2025Identify the really activated intention signals, and give the keys to an operational alignment between Sales & Marketing to generate measurable growth.
After a successful first edition in Stockholm, the workshop “Aligning GTM Teams” Initiated by N.Rich continues its deployment through Europe and America. This exclusive format brings together B2B decision-makers around ABM best practices and marketing-sales alignment. The Parisian event marks the second stage of a series intended to support the GTM teams towards more efficiency. The initiative continues internationally: watch the next dates.
A strategic meeting for B2B decision-makers.
1. ABM enters a new phase.
ABM’s classic approaches are no longer enough. The future lies in the ability to Use intention data in real timeto personalize the large -scale routes and to concentrate efforts on the accounts that matter. This workshop will show how to achieve it concretely, via examples, boxes and exchanges between peers.
2. The dirty/marketing alignment has become vital.
In 2025, a fragmented GTM organization was a direct brake on performance. It is no longer a question of adjusting the messages, but of uniting strategies, KPIS and tools so that marketing efforts directly feed trade performance.
3. This event is aimed at decision -makers.
This workshop is not an open conference. It is a deliberately limited format, designed for experienced profiles – CMOS, Revenue leaders, Heads of Marketing, founders of SaaS – with the ambition to generate Basic discussions, without tongue in wood, around the real ABM levers.
The highlights of the workshop.
- ABM in 2025: new practices, new reflexes
- How to use intention signals To speed up sales cycles
- Scale customization: Orchestrate targeted campaigns with high impact
- Alignment dirty/marketing: Tools, metrics and organization
- Networking session with speakers and participants
📆 April 29 – Finland Embassy, Paris
Limited places – On registration only
👉 Register here (free) To reach the workshop.
Find out more:
N.rich is a new generation account-based marketing (ABM) platform, designed to help B2B companies transform intention into a real growth engine.
Thought for marketing-sales alignment, N.Rich allows teams to focus precisely on high value accountsgenerating a predictable pipeline thanks to personalized and orchestrated commitment strategies. The platform goes beyond traditional ABM by transforming signals into activated insights, to engage prospects at the right time, with the right message.
Adopted by established companies such as ambitious scale in Europe and the United StatesN.Rich helps organizations accelerate their sales cycles, strengthen the efficiency of their Go-to-Market strategy and maximize the impact of turnover marketing. With a growing presence on the American market, N.Rich allows ever more players to make intention a real strategic advantage.
For companies in search of concrete results – and not metrics of vanity – N.Rich offers real intelligence and measurable growth in the long term.
More information: nrich.io
