Cybercitus organizes the 5ᵉ edition of Digital Days Marketing From October 14 to 16, 2025. Three days of exchanges to decipher the transfer of digital marketing: from traditional SEO to GEO, including data exploitation, generative AI and customer loyalty. With 23 webinars led by 24 experts and 9 partners, the event stands out as an unmissable event for marketing, e-commerce and acquisition decision-makers.
From click to conversion – the art of high -performance digital marketing.
A key meeting for digital marketing decision-makers
In an ever more complex and competitive digital ecosystem, mastering your visibility and performance levers is no longer an option. THE Digital Days Marketing of cybercity, organized online October 14, 15 and 16, 2025aim to provide marketing and digital professionals with concrete and directly shareholdable responses.
The program, rich in 23 online conferencescovers the entire marketing course: traffic acquisition, conversion, loyalty, measurement and optimization of performance.
Among the flagship themes, a question occupies a central place: the rocking of Seo to the GEO (Generative Engine Optimization).
👉 See you on October 14, 15 and 16, 2025 register>
From SEO to Geo: a new strategic border
Optimization for generative engines is to adapt its content to be visible and cited in the responses produced by AI as Google Overview, Chatgpt, Copilot or Perplexity. Unlike the SEO, which focuses on the results pages (SERP), the GEO aims to maximize the probability that the contents of a brand are taken up in the synthetic responses provided by these new tools.
Jean-François VervaeckeHead of SEO at Cybercité, will host a dedicated conference: “From SEO to Geo: KPIs to follow for a winning digital strategy”. The challenge: identify the relevant indicators, measure the relevance of content and adapt its strategy to remain competitive in the era of generative engines.
Day 1: lay the basics to convert
The first day is devoted to fundamentals, with an accent on technical and operational levers.
- SEO & Structured data : Adrien Party (Cybercity) and Xavier Lacot (redirection.io) will show how to exceed the basic uses of Schema.org To enrich visibility and strengthen EEAT.
- SEO & UX : Laura Blanchard (Khosi) will explain how to transform traffic into business value thanks to the user experience.
- Netlinking : Quentin Lohou and Hélène Domergue (Cybercity) will approach the concept of quality of the links and realistic budgetary calibration to optimize his king.
- IA agents : Vincent Terrasi (Draft & Goal) will present the way in which autonomous agents are revolutionizing marketing, from recommendation to action.
This first day poses the foundations of effective, measurable and centered conversion digital marketing.
👉 See you on October 14, 15 and 16, 2025 register>
Day 2: Building an efficient acquisition strategy
The second day emphasizes the generation of leads and optimizing campaigns.
- Funnel high content : Léa Petralie (cybercitus) will demonstrate that educational and informative content remain strategic on the time of the GEO.
- Memorable contents : Manon Chaussin (cybercitus) will invite to rethink the digital speaking to leave a lasting imprint with the hearings.
- Quality of leads : Léa Petralie and Manon Chaussin will return to good practices to eliminate “trash cans” and target useful prospects.
- Semantics and LLMS : Guillaume and Sylvain Peyronnet (Yurtext.guru, Ibou) will question the true evolution of SEO practices in the face of language models.
- Campaigns and formats : Flavie Troncy (Cybercity) will paint a clear panorama of the most effective canals.
- Acquisition and performance : Pauline Cabirou and Sara Pereira (Timeone) will share their methodology to align acquisition and business issues.
- Product flows : Gabin Chevrier (Cybercité) will explain how to transform an e-commerce catalog into a growth lever.
- Social Media : Onlyso will illustrate the impact of authentic and engaging content to strengthen the performance of the campaigns.
A day focused on smart acquisition and sustainable performance.
👉 See you on October 14, 15 and 16, 2025 register>
Day 3: Measure, analyze and retain loyalty
The last day focuses on data and retention.
- Marking plans and dataviz : Cédric Sonrel (Cybercity) will give the keys to structure the collection and analysis of data.
- E-commerce conversion : Pauline Alloin (cybercity) will detail how to identify and correct leaks in the purchase tunnel.
- Form audit : Back on the impact of too many fields and friction points.
- First Party Data : David Folgueira (First ID) will explain how to use owner data to boost conversion rates.
- Invisible conversions : Clément Auran (Cybercité) will show how to reveal the real value of media campaigns.
- SEO & retention : Alban Renard (Cybercity) will demonstrate how to transform SEO into a loyalty lever.
- Customer Data Platforms : Yohann WAAG (LINEUP7) will present best practices to exploit the potential of CDPs in an omnichannel strategy.
This day highlights the measure and loyalty as a pillars of long -term growth.
👉 See you on October 14, 15 and 16, 2025 register>
