Following the management buyout from the Ogier Group in June, Ogier Fiduciary Services has launched its new brand and identity – Elian.
Commenting on the new brand, Elian CEO Paul Willing (pictured) commented: "As a completely separate business from Ogier, we have the opportunity to develop our own corporate identity. The new brand gives us the opportunity to refresh and re-state our values – the core principles by which we want to run our business and define the culture of our firm."
The name was chosen in a staff competition, which generated over 800 suggestions. Janice Lau, in the firm's Hong Kong office, came up with the name Elian, the rationale being it is a combination of ‘elite’ and guardian’.
Led by Willing, Elian's executive management team remains the same.
Elian specialises in Corporate Services, Fund Services, Private Wealth and Capital Services, and employs 500 people across 10 offices.